Category Archives: Concepts

Setup of UTM tags

A Urchin Tracking Module (UTM) tag is a code added to URLs to track traffic [...]

What is CTR (Click-Through Rate)?

CTR stands for Click-Through Rate. It is a metric used in digital marketing to measure [...]

What is CPM, CPC, CPA & CTR?

You have probably heard these abbreviations before if you have run ads, explored analyses on [...]